Benjamin Weon and I founded a multi-media company BASE506 as an LLC in late 2017. While Ben worked on the more physical media side of the business (photography, videography), I carried out most of the synthetic works: design, video scripting, web dev, etc.
Testing & UX
Adobe After Effects
We began the process by developing a minimalist concept to describe the business:
To show that the company could provide 5 or 6 services for our clients (photography, videography, illustrations, music, etc.), we represented it with a simple cube, but containing something bursting out. This ended up being the RGB (representing pixels on a computer screen), tri-color gradient "goop" which would become a staple of the entire brand: all graphical elements that represent the brand will represent curvature or circles, and any color-accents to represent the brand will possess a gradient.
From this fundamental understanding of how the brand would be presented, a font was developed with these same styles.
A splash screen animation was also implemented, from initial concept to final delivery.