Benjamin Weon and I founded a multi-media company BASE506 as an LLC in late 2017. While Ben worked on the more physical media side of the business (photography, videography), I carried out most of the synthetic works: design, video scripting, web dev, etc.
Business Modelling
Marketing Strategy
Branding
Testing & UX
Visual Design
Front-End Development
Back-End Development
Video Production
Music Production
Adobe Photoshop
Adobe Illustrator
Adobe XD
Adobe After Effects
Adobe Premiere
FontLab
HTML
CSS
JavaScript
React.js
Node.js
FL Studio
WordPress
We began the process by developing a minimalist concept to describe the business:
To show that the company could provide 5 or 6 services for our clients (photography, videography, illustrations, music, etc.), we represented it with a simple cube, but containing something bursting out. This ended up being the RGB (representing pixels on a computer screen), tri-color gradient "goop" which would become a staple of the entire brand: all graphical elements that represent the brand will represent curvature or circles, and any color-accents to represent the brand will possess a gradient.
From this fundamental understanding of how the brand would be presented, a font was developed with these same styles.
Built off of a skeleton of HTML, Sass & JavaScript, we had a concept to use the cube itself as the visual structure of the site. Different categories of our services would be on different sides of a 3D cube, and the corresponding side would expand when the user would view the content for that category.
A splash screen animation was also implemented, from initial concept to final delivery.